How Hue works
Hue is an AI personal color analyst that helps you discover the hair colors most likely to flatter you — both natural shades and bold fashion tones.
You upload one selfie
A clear photo in natural light is all we need. Your face should be visible and your hair unobstructed.
AI reads your features
We analyze your skin undertone (warm / cool / neutral), eye color, and your current hair color and level. These three signals decide which palette harmonizes with you.
You get your season + shades
Hue assigns you a seasonal palette (Spring, Summer, Autumn, or Winter) and then picks four natural shades and four fashion shades drawn from a professional hair color wheel.
Each shade is explained
Every recommendation comes with a one-sentence reason — what it does for your undertone, how it plays with your eyes, why it builds on your current base.
Your privacy
Photos are sent to the AI for analysis and aren't stored. We don't require an account and don't keep your results.